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Wednesday, January 18, 2006 

18th January
ICT AND Agribusiness
Godfrey Eneas
The following report by the Food and Agriculture Organization (FAO) highlights the role Information and Communication Technologies can play in Agribusiness, particularly among Small Farmers.ICT is a tool which can change the perception of farming in The Bahamas as this technology appeals to young people.

Continued From Monday Jan 16 Edition...

In addition, a valuable understanding about the sorts of content that certain groups are interested in was gained. UNFAO/SDRE has developed a useful tool for the design of targeted communication interventions, which uses PRA methods.

The methodology is called Participatory Rural Communication Appraisal (PRCA) and a handbook for its use has been prepared with the UNFAO/SADC Centre for Communication for Development.

Will the New Age of Innovation and Advancement close the gap between the advantaged and disadvantaged? It is a daunting challenge. While commercial interests will drive much of the change and innovation, the people that would benefit most have little or no access or purchasing power. The task of providing information access to the disadvantaged as well as building the social infrastructure required to provide sustainable purchasing power will fall to the government and UN agencies, the non-profit sector, and private sector at large. The UN, NGOs, and private sector will continue to play a critical role in caring for the world’s disadvantaged and providing the means to improve their global social standing.

The Bahama Journal - Bahamas News Online Edition
Copyright Jones Communications Ltd. ©2005 - Nassau, Bahamas.

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